Our new CIS logo, instituted in 2002, clearly shows that the SAMPO Corporation and SAMPO Group begin with people, depicting a diversified international information technology group with an abundance of dynamic vitality and commitment.
The primary color of the new Corporate Identity (CI) is blue, with black as an auxiliary color. Blue is the color of the sky and seas-broad, expansive , and majestic; black is deep, profound , and contemporary. Combined with a bold typeface, our CI reflects an active and steadfast work ethic, characterized by determination and persistence
The visual focus of the CI is the letter "M", located directly in the center of the name SAMPO, with a solid blue culture will be derived from the letter "M" with an emphasis on the humanistic spirit and management that will create profit, or money for shareholders and employees, along with an unwavering commitment to consumers and our business partners.
By extension , these four concepts derived from the letter "M" will become the core enterprise of the SAMPO character: reliable and dauntless, responsible and committed, a symbol of continuous advance and development in all areas. This character is described in the "Tactical Strategy" chapter of Sun-zi's classic "The Art of War" as follows:
Swift as the wind
Cohesive, like the forest trees
Aggressive as fire
Steady as a mountain
